Every year, studios, exhibitors and press gather in Vegas for the annual hype harvest that is CinemaCon (née ShoWest), glimpsing first looks, clips and other previews of hotly anticipated movies to come. Surprises invariably appear, for better or worse, and conversations naturally ensue. Fine. What is not fine — at all — is grounding an Oscar frenzy in 10 minutes of footage from an unfinished film with a release date eight months away.
Like this:
Ok, so Ang Lee's "Life of Pi" will be getting a best picture Oscar nomination. The footage screened at #CinemaCon could claim one for short!
— Anthony Breznican (@Breznican) April 26, 2012
Or this:
Mark my word, based on the footage shown at #cinemacon Ang Lee's LIFE OF PI is going to be a MAJOR player at this year's Oscars.
— Erik Childress (@EriktheMovieman) April 26, 2012
Or this, in response to a (reasonable) skeptic:
@DrewAtHitFix I read Life of Pi. That plus Ang Lee, & the ten minutes I saw--which were stunning--and release date make it a contender.
— Anne Thompson (@akstanwyck) April 27, 2012
I mean, there you go: Ang Lee directed an adaptation of a celebrated novel that 20th Century Fox moved into its Dec. 21 slot nearly a year ago; awards-chasing was the plan all along. And again, that's fine! But a couple things: First, we just got done with the last Oscar season. I literally only finished my set of Uggie cookies last week. The summer movie season isn't even officially underway yet, and we're leaping into Oscar speculation?…
Source: http://www.celebrities.com/celebrities-gossip/enough-already-with-the-cinemacon-oscar-hype/
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